Introducing CleanBamboo™

We created a fabric for this generation, one that is conscious of its environmental footprint without sacrificing quality or softness. CleanBamboo™ is Ettitude’s propriety lyocell fabric manufactured from organic bamboo that is…

From URL to IRL–The Opening of Our Pop-Up

Events, Sampling & More on Abbot Kinney We’ve officially popped.  In October we opened our first Pop-Up. Located on what GQ calls “the coolest block in America” our cosy shop on Abbot…

5 New Year’s Resolutions You Might Actually Keep

Let’s be honest we’ve all been burned by that New Year’s resolution we could not keep; whether it was the gym membership you still haven’t cancelled or those empty journal books you…

Best Holiday Gifts by Women-Led Businesses

Only 24 companies of the Fortune 500 are led by women, and that’s unacceptable. But as conscious consumers, we have the ability to influence. We can tip the scales by choosing to…

How to Reduce-Reuse-Recycle Product and Gift Packaging

It’s estimated that around the holiday season of November to January we produce 25% more trash than during the rest of the year. This is due to packaging waste, gift wrapping, unwanted…

Greta-approved: Eco-Friendly Gifts for Environmentalists

The world is heating up, and people are taking more notice. 4 million people went  on strike with Greta Thunberg. The environmentalist movement is becoming mainstream.  In order to create a healthier…

Gifts for Vegans Guide – Ettitude Picks

The vegan population is growing fast – and all signs show that we are in transition towards a plant-based world.    (Interest in veganism is growing – this chart shows usage of…

In Your Element With Jodi Moreno

In Your Element is a photo series and open dialogue with experts, community and thought leaders that truly practice what they preach. You may have heard of natural foods chef and cookbook…

3 Homemade Overnight Face Masks for Glowing Skin

Ever felt like the day’s work is keeping you from your well-deserved beauty sleep? For nights like these, we love mixing up a quick all night mask to help us relax before…